UPDATE: It’s definitely a hoax, scroll down to the update to see why.
UPDATE 2: Reasonable supposition leads me to think that the ad is for a film called “The Fun Park” to be released in October, 2007. Scroll down to see why.
UPDATE 3: A retraction, though the logic was pretty good, it’s apparently NOT about The Fun Park. Scroll down for more.
UPDATE 4: A reader suggests a viable guess as to the actor that plays Amy Pressman. Scroll down to see more.
UPDATE 5: Suzanne Block, the actress who most likely plays Amy Pressman, has posted new images of herself online and can further analyze her similarity to the iconic Amy Pressman photo. Scroll down to see the new photos.
UPDATE 6: Confirmation that Suzanne “Suzie” Block will be playing the title role in “the independent film Finding Amy Pressman.” Scroll down to see the new photos.
Scattered around L.A. are a series of posters, shown below, asking for help locating Amy Pressman:


Click to big-ify.
At first I assumed it was an ad for a band with a clever name leading to a cleverer advertising campaign. The myspace link just screams some sort of fraud. Out of curiosity, I visited the webpage and was presented with the following story:
Hello All, I am Taylor the cousin of Amy Pressman. As some of you know she went missing. The authorities as usual are “doing all they can”. I have decided to do my part
June 2nd, 2007 The Pressman Family departed from southern California on a road trip in the family R.V. They never returned. A suspicious blog was left on Amy Pressman’s Myspace page days into the trip.
We fear the worst for the Pressman family, but the final blog leads me to believe Amy is still alive and out there.
This page will now be the information center for this case. Any and all information will be Accepted/Posted here.
If you have any Information that could help bring Amy home, please alert us immediately.
It sounds like The Way by Fastball. Anyway, that page provides a link to Amy Pressman’s myspace page. Here’s her “suspicious blog” posting:
There are certain events events in your life that make you reconsider your priorities. You never know where they will come from or when they will happen, but you need to be prepared to adapt to it. These events will shape the rest of your life and allow you to move on from your previous mistakes. If you accept the change you will gain strength and with that strength nothing will be able to stop you. I have spent my entire life trying to find this moment, never knew where to find it and then I remembered what Dylan said;
You can either go to the church of your choice
Or you can go to Brooklyn State Hospital
You’ll find God in the church of your choice
You’ll find Woody Guthrie in Brooklyn State Hospital
And though it’s only my opinion
I may be right or wrong
You’ll find them both
In the Grand Canyon
At sundown
With that, I left my questions in a big whole in the Earth and will find my answers where I’m going.
Neither the “where is” page, nor the Amy Pressman page, is selling anything. Neither is promoting a band, a film, a club, or anything else. I can’t figure out what the con is here. Everything feels exceedingly suspicious and staged (check out the comments on Amy Pressman’s page), but I can’t figure out what the end-game is. It’s convincing enough that I checked for any news coverage on Amy Pressman and, of course, can’t find any. Checking phone listings for anyone in Agoura Hills, CA named Pressman offers mixed results. I can only assume that this isn’t her. Is this just some sort of a weird art-project? Is there really someone missing?
I’m baffled by this, can someone explain it to me?
UPDATED 08/02/07: Thanks to reader Doctah, it’s becoming more apparent that this is an elaborate, lonelygirl15 style viral marketing hoax for an upcoming film. The web address WhereIsAmyPressman.com has been reserved through GoDaddy. Checking out their whois information provides the following information on the culprits:
Registrant:
Fourth Floor Productions
[Address Redacted]
Sherman Oaks, California 91423
United States
Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
Domain Name: WHEREISAMYPRESSMAN.COM
Created on: 13-Jul-07
Expires on: 14-Jul-09
Last Updated on: 13-Jul-07
Administrative Contact:
Grabiner, Dustin [Email Redacted}
Fourth Floor Productions
[Address Redacted]
Sherman Oaks, California 91423
United States
[Phone # Redacted]
Fourth Floor Production’s website says that they are:
The Young Guns of Hollywood are in town and stirring up some trouble. Looking to make the mark in the ever-competitive film industry. This group is comprised of some seriously talented people; creating not just future works of art, but a buzz they seem to call, Controversial Marketing.
Knowing that great films could never be seen without great advertising, Fourth Floor Productions strive to create both New and Fresh media that will be talked about for years.
So, there you have it. It looks like Fourth Floor Productions is working on a movie called Where is Amy Pressman and has attempted to engage in an underground, viral marketing campaign. Well, they’ve now been fully outed.
For those looking to cash in, though, AmyPressman.com is still available.
What kills virii?
UPDATED 08/06/07: Thanks to reader jbg, we can now guess that the “Where is Amy Pressman” campaign is actually an ad for the upcoming film The Fun Park. (UPDATE: This is probably incorrect, scroll down to the next update to see why.)
The reasoning goes as follows: Dustin Grabiner, previously identified as one of the individuals behind the Amy Pressman posters, is listed as being involved in a number of films on IMDB including two that have a character named “Amy.” One is Desert of Blood, on which Dustin Grabiner was the second assistant director, but it came out in 2006 and stars Annika Svedman as Amy. A quick search reveals that Annika Svedman does not look much like the Amy in our pictures.
The second film is The Fun Park, on which Dustin Grabiner was the production designer and stars Vanessa Altshuler as “Amy.” It is scheduled for release in October, 2007, making it a much more likely candidate for a viral marketing campaign. Altschuler is an actress, appearing in an Oklahoma production of Rocky Horror back in 2001, in a University of Central Oklahoma production of “And the World Goes Round” (for which she received an excellent review), and in a small film called Sam & Janet.
There’s a Vanessa Altshuler from Oklahoma on Facebook as well as on MySpace. Facebook provides no information about her unless you’re her friend, but you can see this small pictures. MySpace provides a lot of pictures, but I’m starting to think that she’s possibly not the one featured on the poster. Here’s a picture of her for a headshot, in a chair, in a car, and at the premiere of The Fun Park. These are the pictures that make her look the most like the girl in the Amy Pressman picture, but they still don’t seem quite right.


The plot description of The Fun Park is, according to IMDB,
Late one night in 1980, evidence exists that “Bobo - The Insult Clown” was bludgeoned to death while locking up for the night at the “Family Fun Park.” For the next twenty-six years, the tale of Bobo’s ghost swells into an urban legend, as his remains were never found. Now it’s 2006 and six teens on a mission to refute “the Fun Park” myth, make a deadly discovery…the man known as “Bobo” actually lives in bowels of the abandoned park. The kids are abducted and killed one-by-one after being subjected to a bizarre and grisly ritual. Megan and her boyfriend Justin manage to escape…but only Megan survives. After waking up in a mental hospital, Megan tells Psychologist Marissa Jade her horrific story. The cops search for the five missing kids at the abandoned fun park, but find no bodies or evidence that Megan’s story is true. When the psychologist stumbles upon a tiny clue, she begins to investigate further and discovers that Megan’s chilling ordeal might have actually happened after all.
I think/guess that this is the movie being advertised by the Where is Amy Pressman posters. I may be wrong, another movie may turn up on IMDB with better connections, but for now this is my best guess. I wish the plot of The Fun Park lent itself a little bit more easily to the incorporation of the “missing” story, but for a side character it should fit in alright. I also wish Vanessa Altshuler looked a little bit more like Amy Pressman in the photos, but they may simply have used a different model for the poster. My guess would be that we’re going to find that the girl in the posters is in fact a local LA actress/model/friend of Dustin Grabiner, since Vanessa Altschuler appears to be based out of Oklahoma and New York.
Do people think this is right? Or am I off the mark?
UPDATED 08/09/07: I stopped beating around the bush and simply emailed Dustin Grabiner through his MySpace page and got the following response:
It is in fact, NOT “The Fun Park.” However I’m sure Bladewalker Films is enjoying the free press as much as we are. You should leave it up there, it shows good detective work on your part, even if it’s not the correct movie.
By the way… who said it was a movie?
So, there you go. It’s not The Fun Park and probably not even a movie. I think this is going to be the end of my digging for the time being.
UPDATED 08/29/07: Reader untermeyer suggests that the woman playing Amy Pressman in the photos is an actress named Suzanne Block. Suzanne Block is in her mid to late 20s and has had small roles in a few films and television shows. While there’s nothing about her resume that specifically indicates that she might be involved in the Amy Pressman scheme, her face appears closer to Amy Pressman’s than did my previous guess (see above):


Amy Pressman, in my opinion, looks a little bit younger than Suzanne Block and has looks more freckle-y. Of course, looking young could merely be an artifact of the pose or the photograph, and the lack of freckles could be due to the fact that Suzanne Block is probably wearing makeup in her press photos. Block’s hair certainly looks dead on, and her nose looks more correct than that of my previous guess (again, see above).
For anyone wishing to do their own analysis, here are the two press pictures of Suzanne Block that I used (1 and 2), as well as a third image of her in a magazine ad, all pulled from IMDB. I wish we had a good shot of her making a frowning face; are there more pictures of her out there?.
Anyone think this is Amy Pressman?
On a related note, my previous assertion that AmyPressman.com was available for purchase is no longer correct, an advertising farm appears to have snatched it up two days ago. It looks like the Fourth Floor Productions folks missed an opportunity.
UPDATED 10/11/07: I recently came across Suzanne Block’s blog. In addition to confirming that she lives in Los Angeles and is a working actress, she recently posted a series of pictures of herself. I took the two images that were closest to the standard Amy Pressman photo pose and placed them side-by-side with the Pressman originals for comparison:


Is everyone still happy with Suzanne (Suzie Block) as our Amy Pressman? I think it looks pretty good: the jawline is right, the hair is right, the lips are right, the nose is right, the eyes are right… everything lines up. If you’re interesting in judging for yourself, here are the rest of the new Suzanne Block photos: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19.
I tried emailing Suzanne Block about the whole Amy Pressman thing a few weeks ago, but she hasn’t responded. Oh well.
UPDATED 6/16/08: It’s been a while since I updated this page, but I just noticed that the Launch Showcase website features Suzanne “Suziey” Block’s headshot (it’s actually a cropped down version of picture 14 above) and the following blurb:
Suziey Block - Signed with Archetype Management LA and Superior Talent LA. She is currently starring in the soon to be released independent film Finding Amy Pressman. Additionally, Suziey is an accomplished film maker.
Here’s an image of the blurb, in case the Launch Showcase people take it down:
So, I guess that puts an end to this whole caper. Suzanne “Suziey” Block is indeed starring in a film as Amy Pressman. Of course, it’s been a long time since I’ve heard anything about this, so maybe the whole thing has been shelved? I’d be curious to know if it’s ever actually going to come out.